We're Wesley and Winslow.
We're business partners, dog people, and the Austin-based founders of Neoteric Brands, a company that helps businesses design and manufacture their own line of premium custom dog treats.
Where it started
In 2021 we launched a consumer dog treat and supplement brand together. We did every job ourselves: formulating recipes, sourcing ingredients, designing packaging, rolling our own dough, and packing orders. Along the way we learned what it actually takes to get a premium dog treat from an idea onto a shelf (and how much can go wrong in between). We grew that brand and eventually sold it.
What we noticed
While we were building that brand, businesses started coming to us. Hotels, coffee shops, breweries, and more all wanted the same thing: a premium dog treat with their brand on the bag.
This wasn't something any other business provided at the time. Building your own line of dog treats typically required finding a manufacturer (or working in the kitchen yourself), getting packaging designed, meeting food-safety standards, and investing in thousands of pounds of inventory.
That was far more than these businesses wanted to take on. They weren't trying to get into the dog treat business. They just wanted a premium branded product for their dog-loving customers and guests, without breaking the bank or storing thousands of bags.
We'd already solved those problems for ourselves, so we decided to solve them for everyone else.
What we built
We didn't want to just make treats.
We wanted to build the infrastructure behind them:
- Software. The Neoteric platform lets you design your treat line, approve packaging, and place and track orders from one dashboard.
- Manufacturing. Every treat is baked fresh in Austin, TX in an SQF-certified, human-grade facility.
- Your full-service team. In-house designers, production staff, and fulfillment specialists shipping to businesses nationwide.
Because we own the whole process, we can serve a single-location coffee shop and a multi-location enterprise chain with the same quality and reliability.
We now proudly serve 1,000+ businesses across the country.
Why it matters to us
We've been in this industry since 2021, and we still love it. A great dog treat is a small thing that makes people light up. It's a high-margin offering that brings customers back, gets them talking about your business, and connects your brand to something people care about deeply. We want every business that works with us to get that effect without the headaches this industry has historically required.
If you'd like to build a custom treat line for your business, you're in the right place.
Wesley & Winslow
Co-founders, Neoteric Brands
